| Source | Best for |
|---|---|
| CSV | An export you already have |
| Google Sheets | NPS, survey data, support exports |
| Transcripts | Calls and interviews |
| Slack | Channels where customers talk |
| Surveys | Asking in your own product |
| API | Support tools, CRMs, in-app forms |
All of it lands in one pool, tagged with its source.