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Trend

Where a theme is heading, not just how big it is.

01Where a theme is heading

Every night, Annsa compares each theme's last 7 days of signals against the 7 days before and labels what changed. A theme with no change gets no badge.

02The four labels

LabelWhat it means
AcceleratingSignals arriving at least 20% faster than the week before
EmergingToo new to trend: fewer than 3 signals, or from fewer than 2 accounts
DecliningThe pace has dropped to under 80% of the week before
Gone quietThe signals stopped arriving

03Where you see it

On the priority row as a badge with the account count, like Accelerating · 6 accounts, in the ranking explanation, and in Radar. The account count tells you whether it's one noisy customer or a real spread.

Your call: use the spread to judge whether it's a wider problem, then weigh it against your bets.

04Evidence, not a re-rank

Trend doesn't reorder your list. What you do about a declining theme is up to you.

Next guideRadar