Every night, Annsa compares each theme's last 7 days of signals against the 7 days before and labels what changed. A steady theme wears no badge.
01Where a theme is heading
02The four labels
| Label | What it means |
|---|---|
| Accelerating | Signals arriving at least 20% faster than the week before |
| Emerging | Too new to trend: fewer than 3 signals, or from fewer than 2 accounts |
| Declining | The pace has dropped to under 80% of the week before |
| Gone quiet | The signals stopped arriving |
03Where you see it
On the priority row as a badge with the account count, like Accelerating · 6 accounts, in the ranking explanation, and in Radar. The account count tells you whether it's one noisy customer or a real spread.
Your call: use the spread to judge whether it's a wider problem, then weigh it against your bets.
04Evidence, not a re-rank
Trajectory doesn't reorder your list on its own, and what you do with a declining theme stays yours.