In practice
“Customers want faster export” is a summary. “Customers export because they don't trust the reporting” is an insight. The second one can change what you build.
An insight isn't raw feedback or a metric. Both are inputs.
Why it matters for product builders
Insights are where a feedback queue becomes a decision. Without that step, you end up ranking sentences instead of problems.
What changes in AI-first products
Finding patterns across 400 comments got much faster. Deciding whether the pattern matters is still a human judgment about what the business cares about.