Skip to content

Minimum viable product (MVP)

What is a minimum viable product?

A minimum viable product is the smallest thing you can build to learn whether an idea works.

In practice

Its purpose is to answer a question you can't answer another way. “Minimum” and “viable” pull against each other: too small and the test proves nothing; too polished and it stops being cheap.

An MVP isn't simply version 1 of the full product. It also isn't a prototype, which usually never reaches real customers.

Why it matters for product builders

The real cost is the time between asking the question and getting evidence.

What changes in AI-first products

MVPs got smaller and faster. The new risk is overbuilding because it's easy, then forgetting what the test was meant to learn.

Last reviewed 2026-08-21

Put it to work with your agents.