Skip to content

GLOSSARY

Minimum viable product (MVP)

What is a minimum viable product?

What is a minimum viable product?

A minimum viable product is the smallest thing you can build to learn whether an idea works.

Its purpose is to answer a question you can't answer another way. “Minimum” and “viable” pull against each other: too small and the test proves nothing; too polished and it stops being cheap.

An MVP isn't simply version 1 of the full product. It also isn't a prototype, which usually never reaches real customers.

Why it matters for product builders

The real cost is the time between asking the question and getting evidence.

What changes in AI-first products

MVPs got smaller and faster. The new risk is overbuilding because it's easy, then forgetting what the test was meant to learn.

annsa

Feedback in. Specs out.

Start free with 100 pieces of feedback a month.