In practice
It reads 3 layers together: voice, what customers say; behavior, what they do; and ambient signal, what's changing around them. It finds where those layers agree, where they conflict and what that means for the next decision.
The important difference is that the system keeps running in the background. It doesn't wait for someone to open a dashboard and ask for an analysis.
Why it matters for product builders
Most teams already have the signal. The slow part is sorting it, connecting it and turning it into an order of work. Continuous processing shortens that gap without taking the judgment away from the team.