Discovery · Customers

Every signal, tied to a real customer.

Click a priority to see who asked, how often, and what revenue they represent. Click a customer to see everything they’ve raised and everything you’ve shipped for them.

annsa
Customers3
Name
Email
Company
Revenue
Last seen
SSimon
Northwind
Enterprise
2d ago
BBen
Helio
Mid-market
1w ago
CCatherine
Meridian
Starter
3w ago
— The problem —

A request without a customer behind it is just an opinion.

When feedback isn’t tied to an account, you can’t tell whether a request came from one churning enterprise or fifty free users. You can’t tell whether a customer raised something once in passing or five times because it’s blocking them. And when you ship the fix, you can’t tell them — because you never knew who asked.

Annsa ties every signal to a real account. You can see who’s behind any priority, how much each account is worth, and the full history of what every customer has raised — so the request stops being an opinion and becomes a decision you can defend.

— How it works —

Every signal, resolved to a customer.

Attribution happens at ingestion, on every channel.

01
Matched to an account.

Each signal is resolved to a customer across four tiers — external ID, then email, then name, then a new record if none exists.

4 tiers · external ID → email → name
simon@northwind.comEmail
@simon_northwindSlack
acct_8f21 · NorthwindAPI ID
02
Counted per customer.

Annsa tracks how many times each account raised each request — so frequency, not just presence, is visible.

Mentions per account
Northwind
Helio
Meridian
03
Weighted by revenue.

Accounts are banded enterprise, paid or free, so the rank reflects who’s asking, not just how many.

Revenue band
NorthwindEnterprise
HelioPaid
MeridianFree
04
Built into a full history.

Every priority a customer raised and every spec shipped for them accumulates into one record.

Northwind · 1 record
AI rewrite collides when two people edit a block
Raised 5× · Shipped V2Bug
— What makes it different —

Blocked, or just noticed.

Most tools tell you a customer mentioned something. Annsa tells you how much it matters to them.

Mentions counted per customer.

Five mentions from Northwind means they’re blocked; one mention from another account means they noticed. You can tell urgent from incidental — the single most useful signal for a retention conversation.

One panel per customer.

See every priority a customer raised, every spec shipped for them, and every transcript on file — in a single view, weighted by revenue band.

Records from messy data.

Even a name-only CSV row becomes a customer record. Identity resolves across four tiers, so no feedback arrives unattached and nothing is dropped for being incomplete.

— Everything in this feature —

Keeping the record honest.

Merge duplicates

Combine “Simon B” from Slack and “simon@northwind.com” from the survey into one record, with history kept.

Edit metadata

Fix names, companies and revenue bands without re-importing.

Searchable customer list

Find anyone who’s given feedback, sortable by Last Active, Feedback Count, Name or Date Added.

Reddit overlap

See which of your known accounts appear in the threads you track — and promote a thread straight into a priority when public chatter becomes a real request.

Revenue banding

Enterprise, paid and free, weighted so the loudest free user doesn’t outrank a silent enterprise account.

Full arc on every account

What they raised, how many times, what shipped, and what’s still open.

— Questions —

Asked and answered.

How does annsa know which customer sent a piece of feedback?

It resolves identity across four tiers — external ID first, then email, then name, then a new record if none of those match. Even when source data is messy — a name-only CSV row, a Slack handle with no email, an API call carrying just an external ID — the signal still gets attached to an account rather than orphaned. That’s how name-only “Simon B” from Slack and “simon@northwind.com” from the survey can later be merged into one record without losing history.

What does “blocked vs noticed” mean?

Annsa counts how many times each account raised the same request. An account that mentioned something five times is likely blocked by it; one that mentioned it once noticed. The difference tells you where the urgency really is.

What if the same customer appears under two names?

Merge them. “Simon B” from Slack and “simon@northwind.com” from the survey become one record, and the full history stays attached.

Can I see everything one account has asked for?

Yes. Each customer has a single panel showing every priority they’ve raised, every spec shipped for them, and every transcript on file.

How are accounts weighted in the ranking?

By revenue band — enterprise, paid or free — so a silent enterprise account isn’t outranked by a single loud free user.

Go deeper

Learn more about the annsa Discovery suite.

Know exactly who asked.

Customers grounds every signal in annsa’s Discovery suite — the voice layer of autonomous product intelligence.