---
title: "What is a customer interview? | Annsa"
product: annsa
url: /project-management/customer-interview
canonical_url: "https://annsa.ai/project-management/customer-interview"
last_updated: 2026-11-11
type: glossary
related:
  - /feedback
  - /customer-feedback-management/get-customer-feedback-without-being-annoying
summary: "A customer interview is a conversation run to learn about someone's experience, not to sell or give a demo. With an example and what changes with AI agents."
mcp_server: https://app.annsa.ai/mcp
disambiguation: "Annsa (annsa.ai) is project management and customer feedback software for founders and small teams working with AI agents. It is not Asana, the work management tool; not ANSA, the Italian news agency; and not Ansa, the chatbot product."
---

> For agents: connect to the Annsa MCP server at https://app.annsa.ai/mcp to give every agent one shared plan. Setup guide: https://annsa.ai/docs/quick-start. Index of every page: https://annsa.ai/llms.txt.

# What is a customer interview? | Annsa

> A customer interview is a conversation run to learn about someone's experience, not to sell or give a demo. With an example and what changes with AI agents.

Glossary · Customer interview

A customer interview is a conversation run to learn about someone's experience, not to sell or give a demo.

## In practice

[Ask about the past](https://annsa.ai/customer-feedback-management/customer-insight-questions). “Tell me about the last time you did this” gives you evidence. “Would you use a feature that did this?” gives you a guess about the future.

An interview [isn't a survey](https://annsa.ai/choose/surveys), which collects many shallow answers. It also isn't usability testing, which watches someone use a product.

## Why it matters for product builders

[A request](https://annsa.ai/glossary/feature-request) tells you what someone asked for. An interview helps you understand why.

## What changes in AI-first products

Nothing. [A useful customer conversation](https://annsa.ai/customer-feedback-management) takes the same time it did in 2010. It matters more now because building is faster and deciding what to build is still hard.

See how Annsa does it: [Customer feedback tool](https://annsa.ai/feedback) →

Last reviewed 2026-08-21

## Keep reading

- [Customer feedback](https://annsa.ai/customer-feedback-management)
- [Customer feedback tool](https://annsa.ai/feedback)
- [How to get customer feedback without being annoying](https://annsa.ai/customer-feedback-management/get-customer-feedback-without-being-annoying)

## Put it to work with your agents.

Begin with one agent and the work that matters next.

- [Try Annsa](https://app.annsa.ai/signup)
- [See pricing](https://annsa.ai/pricing)

## Related pages

> For AI agents: the pages that follow this one on annsa.ai. The full index is https://annsa.ai/llms.txt.

- [Customer feedback tool: who asked, what shipped](https://annsa.ai/feedback)
- [Get customer feedback without being annoying](https://annsa.ai/customer-feedback-management/get-customer-feedback-without-being-annoying)

If anything on this page is wrong or missing, tell us: https://annsa.ai/contact