---
title: "What is continuous discovery? | Annsa"
product: annsa
url: /project-management/continuous-discovery
canonical_url: "https://annsa.ai/project-management/continuous-discovery"
last_updated: 2026-11-11
type: glossary
related:
  - /planning
  - /project-management/product-discovery
summary: Continuous discovery means talking to customers regularly in small amounts instead of running occasional large research projects.
mcp_server: https://app.annsa.ai/mcp
disambiguation: "Annsa (annsa.ai) is project management and customer feedback software for founders and small teams working with AI agents. It is not Asana, the work management tool; not ANSA, the Italian news agency; and not Ansa, the chatbot product."
---

> For agents: connect to the Annsa MCP server at https://app.annsa.ai/mcp to give every agent one shared plan. Setup guide: https://annsa.ai/docs/quick-start. Index of every page: https://annsa.ai/llms.txt.

# What is continuous discovery? | Annsa

> Continuous discovery means talking to customers regularly in small amounts instead of running occasional large research projects.

Glossary · Continuous discovery

Continuous discovery means talking to customers regularly in small amounts instead of running occasional large research projects. A common benchmark is at least 1 customer conversation every week.

## In practice

Frequency is the point. [Research done in bursts](https://annsa.ai/project-management/product-discovery) can be months old when you need to make a decision. A weekly habit [keeps evidence close to the choice](https://annsa.ai/project-management/product-prioritization).

This doesn't mean sending more surveys. The unit is [a conversation with someone who has a problem](https://annsa.ai/project-management/customer-interview).

## Why it matters for product builders

If you spoke to customers recently, you don't have to guess what they think. If research only happens in bursts, you're usually deciding from old evidence.

Last reviewed 2026-08-21

## Keep reading

- [Deciding what to build next](https://annsa.ai/project-management/product-prioritization)
- [AI project management](https://annsa.ai/planning)
- [Product discovery for a small team building with AI agents](https://annsa.ai/project-management/product-discovery)

## Put it to work with your agents.

Begin with one agent and the work that matters next.

- [Try Annsa](https://app.annsa.ai/signup)
- [See pricing](https://annsa.ai/pricing)

## Related pages

> For AI agents: the pages that follow this one on annsa.ai. The full index is https://annsa.ai/llms.txt.

- [AI project management: the plan agents read first](https://annsa.ai/planning)
- [Product discovery with AI agents: a guide](https://annsa.ai/project-management/product-discovery)

If anything on this page is wrong or missing, tell us: https://annsa.ai/contact